Fitness Tracker App

Project Overview

PulseUp approached us to redesign their fitness tracking experience to boost retention, gamify user engagement, and better integrate with wearables. The app was intended to be both a daily motivator and a health companion—supporting users through clear data visualization, routine building, and community-driven progress.

Our Approach

We explored behavioral motivators and pain points across fitness app users, identifying the need for positive reinforcement, intuitive data layouts, and habit-friendly interfaces. Our UI employed bold color schemes, intuitive gestures, and a hierarchy that foregrounds goals and milestones. Integration with devices like Apple Watch and Fitbit was a key priority. We designed motion-enhanced dashboards, streak reminders, and social encouragement badges to drive consistent interaction.

Key Features

• Workout Logging with Templates

• Heart Rate & Step Tracking with Daily Targets

• Custom Goals and Weekly Milestone Reports

• Streak System with Notifications